Furl and del.icio.us and market research

Hans van Deum writes on his blog about my comparison of online bookmark managers:

I found this blog which has an interesting comparison between different bookmarking services. This guy is obviously sold on furl. Perhaps I should check it out.

The problem with these sites is that they are only useful for market research when they are the de facto standard, because e-businesses will never pay each site separately to do the same research.

If Hans wants to do market research he is probably better with del.icio.us. It seems to be trendier and user base appears to be bigger. I use Furl, because I need a place to store my bookmarks and easily find them afterwards. It has features that I need, and del.ici.ous does not have them. It is that simple.

Spurl.net has pretty much the same functionality as Furl (at least with regard to functionality I am interested in). If I knew about Spurl before, I would probably have chosen it. So far, I have not seen a "killer feature" that will make me switch.

Posted in Software | Web frolov's blog | add new comment

Submitted by frolov on Tue, 2005-06-07 21:44.

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Hans (not verified) | Wed, 2005-06-08 04:18

privyet artem,

I'd written an earlier post about the best business model for sites like furl, del.icio.us, ...Social bookmarking sites. Advertising certainly is a possibility, but I believe that the best business model for such companies is to develop several tools to aggregate all the available information and present it in a useful manner to e-commerce sites. They'd love a company that gives them precise data on the popularity of their website and the other interests of their users.

So my post really was about ways for social bookmarking sites to make money :)

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